21st Sichuan Guangwu Mountain International Red Leaf Festival opens
On October 25th, the 21st Sichuan Guangwu Mountain International Red Leaf Festival opened in Guangwu Mountain town, a culture and tourism new area in Bazhong, Sichuan province.
This year's festival will last until mid-November.
During the festival, a "1+N" series of activities will be held. The "1" represents the Guangwu Mountain Culture and Tourism Health Industry Investment Promotion Conference. Over 50 corporate representatives were invited to the event, where they discussed and signed contracts on five projects totaling nearly 3 billion yuan ($410 million) in investment. "N" represents various special cultural and tourism activities, including the Guangwu Mountain Red Leaf Festival Roadshow, the Guangwu Mountain Red Leaf Music Festival, and the "Fun and Joyful Autumn · Enjoying the Red Leaves at Guangwu Mountain" seasonal park activities.
During this year's red leaf festival, a campaign to find the red leaf ambassador will be launched. Internet celebrities and users are invited to take pictures of the red leaf landscapes and share them on social media platforms such as Xiaohongshu, Douyin, and Weibo. The red leaf ambassador will be selected based on popularity and rewarded with a cash prize.
Guangwu Mountain Scenic Area [Photo provided to spotlightbazhong.com]
Guangwu Mountain Scenic Area [Photo provided to spotlightbazhong.com]
Guangwu Mountain Scenic Area [Photo provided to spotlightbazhong.com]
After the opening ceremony, the inauguration and launch ceremony of the Guangwu Mountain Painting and Calligraphy Institute was also held. More than 50 well-known domestic painters and calligraphers visited Guangwu Mountain to gather inspiration and create artworks.
Since 2002, Bazhong has been hosting the Guangwu Mountain Red Leaf Festival for twenty consecutive years. In recent years, Bazhong has prioritized the development of its cultural tourism and health industry, extensively tapping into its cultural tourism resources, diversifying its tourism offerings, continuously improving service quality, and consistently enhancing the reputation of being the "number one red leaf mountain in China".
